The Lure Lab

Design it. Cast it. Catch it.

Turn their creativity into their next fishing story. Our Design. Cast. Catch. kit concept gives kids a hands-on way to personalize a lure, head outside with family, and record the adventure.

Coming SoonGet Lure Lab Updates

Design Cast Catch lure craft kit concept with painted lure blanks and coastal color swatches on warm sand

Safety first

Adult supervision required. Adults handle hooks and rigging. Final kit contents and age guidance will be confirmed before launch.

Design

Pick colors and personalize a lure blank.

Cast

Head outside with family and put it in the water.

Catch

Record the adventure and the story that comes with it.